Recent posts
AT News: The Message, the Medium, the Style
The Message, the Medium, the Style I’m old enough to remember the advent of the “blogging age” (during the mid-1990s), which promised to democratize the publishing of content and information through ubiquitous and decentralized technology. The venture capital machine sold everyone on radically lower barriers to entry, hyper-local “citizen journalism,” the explosion of niche content (sub-genres), social connection (“commenting”) and a vast interconnected web of SEO and backlinks (the “Blogosphere”). Silicon Valley spun up LiveJournal (1999), Blogger (1999) and fifty other platforms, which event
May 13, 2026
Tight Lines, Loose Algorithms – Gen Z Anglers and Social Media
“I knew Rockport, TX would be a destination one day, but social media really accelerated the process…” I recently wrote a piece for the Spring 2026 issue of TROUT magazine about David Coggins, author of The Believer and The Optimist . While the general theme was the tradition of fly fishing, social media was a discussion point: As David says in The Believer , “Fly fishing, in its best form, will always be slower, and thank goodness it will never be efficient.” Key phrase there, “in its best form.” With one look through #flyfishing on Instagram, I’m inclined to think that the best form is slipp
May 12, 2026
Allowing For Serendipity
Take the walk… By John Juracek I’m a firm believer that experience and knowledge play key roles in our fishing success. They give us a leg up on, say, the rank beginner, whose experience and knowledge by definition are limited, shallow. But I also believe there are ti
May 11, 2026