Recent posts
The fringe of running at Paris Fashion Week
Apologies for starting with such a terrible pun. I’m writing this on a train from Paris on my way home and the combination of too much coffee and too much thinking time meant that once the title came to my mind, I couldn’t shake it. Anyway, onwards. I spent last week
Jan 25, 2026
People + Stories = Success
Just two days ago - on Friday night - Like the Wind hosted a storytelling hour at an Acid Running pop-up space in London. And it was the perfect expression of what we love to do. This was the programme: Thanks for reading Like the Wind’s Substack! Subscribe for free to rece
Jan 18, 2026
Listening is a super-power
I’m writing this sat in a field at a music festival called We Out Here, surrounded by stages on which jazz, funk, dance and world music artists are entertaining 20-or-so thousand revellers who are all slowly cooking in the heat. After just one day, I’ve seen acts of s
Aug 17, 2025