Recent posts
Building a Hot Weather Apparel Brand From a Hollowed-Out Airstream in Texas
This week’s conversation is with someone who is, at the time of recording, pre-launch. By the time you hear this, Terlingua Threads will be live in the world. Doug Waters is building a hot weather apparel company designed for above 90 Fahrenheit, made in Portugal, in small batches, with natural fibers only. He’s bootstrapping it with his best friend from business school, has visited all 63 national parks, and is writing a book about them on the side. We got into the inner mechanics of brand building, capital decisions, why he turned down investor money that came with strings, and what it actua
May 12, 2026
The Next Era of Endurance Content Isn’t a Podcast or a Newsletter. It’s a House.
There’s a moment in every sport where someone figures out that the path to the top isn’t just about training harder. It’s about building a better system around the athlete. In the NBA, it was the player development revolution. In cycling, it’s team infrast
May 11, 2026
Entrepreneurs Need New Heroes
Christian Rawles on the inner game of running a business, the gap between who you are and who you want to be, and coaching the people building the next big outdoor brands.
May 5, 2026